Turning Brand into a growth function
GENERATE 50% OF YOUR SALES PIPELINE .... FOR FREE 🤯
Know someone who can make this happen? I do 👽 👇
86% of B2B buyers see “no real difference between suppliers.”
There's no other choice: BUILDING A BRAND IS NOT AN OPTION !
Want a proof? McKinsey & Company gets to charge $500,000 for surveys. 💸
So what makes great B2B brand storytelling? 💡 🤓
Liam Boogar-Azoulay, the Director of Global Marketing 360Learning shared his mental models for driving growth with Brand and his playbook for generating zero-cost pipeline.
These are born out of his experience, advizing dozens of startups and leading Brand at three hypergrowth startups.
When Liam joined 360Learning, only 7% of the sales pipeline was organic.. everything else was paid advertising... i.e. millions of $ spent on ads every year.
Just one year later, FREE organic pipeline accounts for >50% 😑
You don't get there by chance.. You need to have a playbook.
Liam just shared one for you..
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