BAD PRICING CAN DESTROY YOUR COMPANY... but how do you know the product your are selling should cost X or Y?
Facebook and Google are free, Slack and Zoom are close to free, Dropbox is cheap, and Salesforce is fairly expensive. Care to know why❓
A strong pricing strategy can lead your sales team to success, build your brand, make Marketing Qualified Leads grow on trees, and new product features go to market successfully.
Over the past few years, Algolia changed its pricing strategy 8 times... Yes, you read that right. They iterated on pricing like very few companies did. They practically wrote the playbook on pricing strategies and pricing iterations. 🧠
One person who has had a major impact on this is Gaëtan GACHET, Chief Strategy Officer at Algolia.
Gaëtan joined Algolia in late 2013 as second employee (with Sylvain) and first business leader. He closed the first $1 million of ARR, built the sales team from 0 to over 100 people, and scaled the business from 0 to >$60m ARR in 5 years. 🚀
During 40 minutes, he agreed to share everything he knows about SaaS Pricing Strategies!
The content of this interview is pure gold ⭐️ 🤯 🤩.